practical creating, collaborating, and cajoling progress for the good of all
From the monthly archives:
Are you marketing to Scuppies?
The conscious consumer (a consumer actively concerned about the environment and social justice) is one of the fastest growing consumer markets, remarkably gaining a foothold in almost every socio/economic demographic in the developed world.
Capturing the attention of this market requires integrity and substance, to gain a Return On Investment that can [...]
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Commenting on Elizabeth Spiers post Benefits of Buying Local; A great blog post about “Exploding the myths, presumptions, and pretensions of the bullies.”
Different models like buying local, Organic, Green, etc help organizations and individuals get at responsible principles more easily, but the onus is still on each of us to be asking alert and precise [...]
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